(NEWSER) – A Texas man who escaped a burning building with his life but not his phone made the fatal mistake of going back for it, firefighters say.

Rex Benson, 72, his adult daughter, and another man made it out of their Plano home when the fire started around 1 am Thursday, but the two men decided to brave the flames and go back in to retrieve their phones to call 911.

A neighbor tells the Dallas Morning News he had to stop Benson's daughter from following them in.

Firefighters, who were alerted to the fire by someone's call and arrived within minutes of it, found the house fully engulfed in flames and Benson's body inside, NBCDFW reports.

"It was big enough to get your attention," says the neighbor of the fire.

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