(NEWSER) – Customers at a Starbucks drive-thru in St. Petersburg, Fla., kept a "pay it forward" chain going for 11 hours and 378 cars yesterday, reports the Tampa Bay Times.

It began about 7am, when a woman paid for the order of the car behind her, and that driver did the same, and on, and on, and on.

The spirit got so infectious that Bay News 9 talks to drivers who paid for two cars in the rear or ponied up for gift cards if nobody was behind them.

It ended about 6pm, when a woman said thanks, but no thanks, when informed what was happening. (A Starbucks in Connecticut has the Florida mark beat.)

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