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Memories from an old coworker

Memories from an old coworker
Posted July 30th, 2013 @ 2:03pm

Steve Craig, who worked with Kidd Kraddick many years ago in the '80s, passed along the following stories about working with Kidd...

My first encounter with Dave [Kidd's real name] was when I was the night jock at Top-40 K104 in Fresno back in 1979... pulling double-digits in the ratings, I was the top night jock in the city... then 96FM (KYNO-FM) hired Kidd to go up against me... He royally kicked my a**, and I think one of the reasons is that Kidd broke the song "Rapper's Delight" in California... My [program director] wouldn't add it for nights, and I remember Kidd infiltrating one of my high school lunchtime giveaway appearances, handing out lyric sheets to the song, so the kids could learn to rap the words! Brilliant.

When our station folded, I went across the street to KYNO-FM to do 10-2am following Kidd... He warmly welcomed me to the staff, gave me a hug and told me how HE admired ME! he laughed when I said "If you can't beat 'em, join 'em!" We eventually met up again in SLC, where I became his first morning show partner at KLRZ!

I remember Dave's first piece of charity work on the radio... in the early '80s, when we did mornings on KLRZ "Color 95"... (He actually went by "Kip Kraddick" since we were a more "adult" station!) He was set to do a marathon broadcast inside a huge water tower that was the historic icon/feature of Trolley Square shopping center in Salt Lake City. All to raise money for a children's charity. He was set to literally live in the tower 24/7! We set up a little apartment inside the tower, and everything was going well, until the temps got up into the 90s and there was no A/C in the tower! But he stuck it out, refusing to come down until our goal was reached...

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